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Real-time marketing

Real-time marketing describes an organization’s ability to interpret and respond to opportunities within time frames that provide business advantage by using tools, technologies and processes that capture, monitor, analyze and act on information in real time. Companies that adopt real-time marketing tools and techniques across their larger value chain will outperform competitors in operations and their ability to deliver more rapid, relevant offers to customers.

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Synopsis

How I Met Your Mother is an American Sitcom that premiered on CBS on September 19, 2005. The show was created by Craig Thomas and Carter Bays. The season nine finale aired on March 31st, 2014 on CBS.

The series revolves around Ted Mosby (Josh Radnor) who in the year of 2030 tells the story to his son and daughter how he met their mother (hence the title). While living in New York City and working as an architect, the narrative deals with his best friends, including the long-lasting couple Marshall Eriksen (Jason Segel) and Lily Aldrin (Alyson Hannigan); the eccentric, womanizer-playboy Barney Stinson (Neil Patrick Harris); and news anchor Robin Scherbatsky (Cobie Smulders). The series explores many storylines, including a love triangle between Robin, Ted, and Barney; Marshall and Lily’s relationship; as well as the careers of the characters and so much more. The series is narrated by Bob Saget through flashbacks from the future.

Production

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How I Met Your Mother drew from the friendship of Bays and Thomas (the creators) in creating the characters, with Ted based loosely on Bays, and Marshall and Lily based loosely on Thomas and his wife. Thomas’ wife Rebecca was initially reluctant to have a character based on her, but agreed if they could get Alyson Hannigan to play her. Fortunately, Hannigan was available, and was looking to do more comedy work.

The bar, “MacLaren’s”, in which some of the show is set, is based on a bar in New York City called McGee’s.

It has a mural that Carter Bays and Craig Thomas both liked and wanted to incorporate into the show. The name for the bar is from Carter Bays’s assistant, Carl MacLaren; the bartender in the show is also called Carl.

Usually each episode is shot over three days, where most other sitcoms are typically shot in a single day, and features upwards of 50 scenes an episode with quick transitions. The show uses a laugh track and flashbacks are frequently featured in the story. The laugh track is later created by recording an audience being shown the final edited episode. Due to the larger scope of the show, co-creator Thomas claims that shooting in front of a live audience would be impossible, and doing so “would blur the line between ‘audience’ and ‘hostage situation'”. Later seasons were filmed in front of an audience on occasion when smaller sets are used.

The theme song is a portion of “Hey Beautiful” by The Solids, of which Bays and Thomas, the two co-creators of the show, are members. Episodes from the first season generally started with the opening credits. A cold opening (about 2 minutes of the episode airs, then the opening comes) has been used since season two.